106.1 FLiP FM is a radio station on the Texas South Plains serving Floyd, Hale, Crosby, Lubbock, Briscoe and Motley Counties. Originally signed on 1951 as KFLD, the station has seen ownership and format changes over the years.

The station is owned by Paramount Broadcasting Corp. and broadcasts Texas Country/Red Dirt music every hour of every day.
We remain the only locally-owned station in the coverage area and all programming originates from our downtown Floydada studios.

You can listen to FLiP FM:
1.) on the radio (106.1FM)
2.) on the internet
3.) on your smartphone
4.) on Alexa – just say ‘Play KFLP-FM’

Studios are located at:
201 West California St.
Floydada, TX 79235

General Manager: Tony St. James
Music Director: Ryan Crowe
Sales Manager: Steven Orr
Business Manager: Pam Ricketts